Why Twitter Works for Marketers?
Twitter works for marketers for a couple of reasons. The first, and most important one, is Twitter is different from a lot of marketing techniques. It really is all about making connections and creating relationships. Yes, it sounds impossible to believe that communicating in short little bursts can actually foster real relationships, but it’s true. Perhaps it’s because of the real-time interaction.
It could be because when you have to focus on your word choice, with only 140 characters, you take the time to make sure every word counts. It could come down to the fact that Twitter is downright fun – and addictive!
Of course, some folks will tell you Twitter is a great marketing tool because you can find a targeted audience who CHOOSE to follow you and read your messages and they’d be right.
The truth is Twitter works for a variety of different reasons. The good news is, those reasons all add up to the reality that Twitter DOES WORK! Even though it is a serious marketing tool, there is something about the way people get real on Twitter that you just don’t see in many other platforms, that lets you get to know people’s real personalities. That is what inspires trust and creates bonds that lead to sales.
Let’s look a bit closer about how to get started on Twitter, so you can begin using this amazing networking tool in your business today.
